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 How to Conduct Competitor Backlink Analysis for Quick Wins How to We all know that backlinks are important for rankings and organic traffic. In fact, Google has stated that backlinks still are a core ranking factor and weighted as within the top three most important ranking factors. But, there is still a lot of confusion around backlink metrics, how they work and how to acquire quality backlinks over quantity. So in this post you'll learn such core points as: How to run a competitor backlink analysis Understanding backlinks vs. referring domains A look into Domain Rating (DR) Actionable strategy points to outrank competition Sifting through and identifying the best backlinks to target for outreach Let's jump right in! 1. What is a Backlink? A backlink is an external link from an external website which links to your website. It is a clickable link which will send both user traffic to your website as well as link equity and SEO value. In theory, the more quality backlinks from c...