Digital Marketing Direction

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Marketing any ecommerce business needs plenty of creative thought and the use of all the various tools available but equally it needs constant attention.

From the beginning a web strategy must be worked out to attract customers and keep them interested this begins with knowing your own product intimately and having a sharp idea of the type of customer you are after.

You do not want to waste time and effort trying to capture the attention of everyone like a fishing boat dragging a five mile net just to capture one species of fish and having to throw away 99% of the rest of the catch.

The fish analogy can be taken further. When you enter a very large newsagent on the high street you can find many magazines to account for every type of hobby. There are plenty on course fishing and on Carp alone there are at least ten different publications.

Social media sites are now just as important to attract visitors and any digital marketing strategy has to consider this part of the equation. We have just about reached the stage where 50% of all online searches and purchases are made on mobiles.

These smartphones are therefore a combination of a commercial device and private chattering; although how private most of us will never know since there certainly is plenty of covert listening.

 You can write for us technology here. 

If you have an idea for a product and want to set up a website you need a digital marketing agency London if that is the part of the country you live in.

It is of course no longer a case of creating a website and waiting for people to come to you. Yours will be lost amongst the hundreds of millions if not billions of other webpages no matter how good yours looks.

Somewhere out there in the ether there are people looking for exactly the product you are selling so the real hard work is for you to find them as much as they want to find you. For this you need a business that designs the website but fully understands all the ways to get it noticed.


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