How to Choose the Right Ecommerce Agency

Choosing the right ecommerce agency is vital to the success of the business. A good agency will promote your site and make it popular, consequently rendering it more profitable (providing the business model is good!). Here, we’re going to talk you through the various steps involved in choosing the right agency. Whether these steps are in the correct order is a matter of opinion, so do change it around if you feel it’s wrong. 

1. Ask around Networking- The first thing you need to do is find ecommerce agencies. The best way to do this, in our opinion, is to ask other business users who they use. This really gives you a great feel for the service levels and efficiency of the agency. 

2. Services offered- Once you have your shortlist, you need to contact/visit the agency to find out what services they offer. You should have a little foresight here and think about where you want your company to go in the future. It’s annoying to have to change agencies after a few years because the one you chose originally no longer has the capacity to provide you with what you need. 

3. Account management- Next, you want to know how well the agency will look after you. Will you have your own dedicated account manager? If you’re paying for a premium service, this is the least you should expect. However, if you’re not prepared to pay, don’t expect high levels of service. You need to know that you will have the support for which you’ve paid.

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4. Location-  This ties in closely with point 3. We recommend that you use a local agency. For instance, if you live in London you should use an ecommerce agency London. It may be more expensive to use an ecommerce agency London, but you will be better serviced. It makes it easier to meet up and discuss the site properly in person. 

5. Portfolio - Before you make any decisions, you need to see examples of their work. Ask to see a portfolio of past and current sites. Verify with the website that they are in fact the agency for that site and evaluate the site accordingly. 

6. Cost- Finally, you need to consider the cost. The best agencies are, of course, going to be charging the highest costs, while the less good agencies will be charging less. You need to carefully balance your expectations between design and cost. Most web design agencies are good, so it’s not necessary to spend millions on your design – leave that to the big boys. 

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