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Choosing the right ecommerce agency is vital to the success of the business. A good agency will promote your site and make it popular, consequently rendering it more profitable (providing the business model is good!). Here, we’re going to talk you through the various steps involved in choosing the right agency. Whether these steps are in the correct order is a matter of opinion, so do change it around if you feel it’s wrong. 

If you have a great idea for a new product the chances are you will be selling online. The World Wide Web is just what it sounds like; it’s the world’s biggest shopping Mall. The slight problem is that your shop is one of perhaps a million all selling similar products so the trick is to get noticed. You can have the most stunning website akin to the finest Regent Street shop window display but if you get people this far and the goods inside are tack then getting viewers will all have been in vain.

Marketing any ecommerce business needs plenty of creative thought and the use of all the various tools available but equally it needs constant attention. From the beginning a web strategy must be worked out to attract customers and keep them interested this begins with knowing your own product intimately and having a sharp idea of the type of customer you are after.